Wednesday, April 21, 2010

It's All About the Eyes!

Did you know that you’re supposed to change your mascara every 2-3 months? I definitely didn’t know this until a few months ago. The moist tube is a breeding ground for bacteria, ew! You can get a sty from this, and I might go so far as to blame my pink eye a few years back on my mascara (I know, TMI). Why do we spend SO much money on our mascara when we have to throw that tube out every 3 months?

I started asking myself this when I tossed a perfectly useful tube of Dior Show out recently. A $24 tube, might I add. I loved my Dior Show mascara; it went on nice and dark, and was better than the other stuff I’d used before. It really is a great product and I recommended it to everyone. My only complaint is it does get a little stiff sometimes. It plumped like it said it would, it curled like it said it would, but it put on a fight when it came time to removing it at night. I like my mascara to make my eyes pop while making my lashes feel soft.

I visited the Fresh makeup store in New York, and the sales girl knew right off the bat I used Dior Show mascara because of the way my lashes looked. She recommended I try her Fresh Supernova Mascara. I was hooked! This went on softly, and it made my thin lashes appear full and lovely. I felt that it did a bit more curling than my Dior Show. And the tube is super cute!! It runs for about $25, and up until a few months ago, was only available at their boutiques. Now, Fresh Mascara is available at Sephora so I planned on getting my new one there.

Then I heard the awful “change your mascara every 2-3 months or you’ll get some crazy eye disease” story (like pink eye!), and I realized that my expensive mascara habit would cost me $100 a year! (and that’s before LA’s 9.75% sales tax!!).

So of course, I was on a quest for less expensive mascara at my most favorite store, Sephora. (my stories always involve me ending up here!)

Did you know that Sephora sells mini products in their check out stands? They sell mini glosses, creams, and mascara! Fresh sells their mini-mascara duo here for just $10! This comes with the Supernova Mascara and the Firebird Mascara, which the product detail claims:

Lashes are scientifically proven to have 34% more eye-opening curve after applying Supernova and to be 44% fuller and more voluminous after applying Firebird. For your best lashes, apply two coats of Supernova followed by one coat of Firebird.
All that scientific talk is making my head spin and sounds convincing enough to me….so I went for it. If we have to replace our mascara every 2-3 months, why are we buying such huge tubes? I have never finished a mascara tube and I’m not sure most women have. Actually, I used to be a habitual breaker of the 3-month rule and I used my mascara for way more than 3 months. The mini tube saves $15, I am down with the $10 duo pack and I highly recommend it!

If you are one of the rare women who actually runs out of mascara, then you can always go for these low cost alternatives.

When I was a little money-strapped, I caved and tried to Maybelline Great Lash Mascara that famously sells for under $5 at stores like Target or Wal-Mart. I actually really liked it. I felt it was more like Dior Show than it was like Fresh Supernova. It’s also the self-proclaimed #1 selling mascara. And at just five bucks, I don’t even feel bad throwing this thing out after 3 months. It does the trick by really lengthening and darkening your lashes, though it does feel a bit dry. This product is widely available and it really is a good alternative to the $100/year Dior or Fresh mascara habit. It only sets you back $20 a year! That’s an 80% savings with little to no compromise. (Well, the bright green bright pink packaging is a little distracting and childlike to me, so I keep this at home when I go out).

For those who prefer a soft finish to their mascara, I recommend trying Sephora Collection Triple Action Mascara for just $14. This sets you back $56 a year, so about a 50% savings over the pricier brands. I do love the Sephora Triple Action Mascara it’s what I’ve been using! I got this as a free sample and I have been hooked! It claims to offer “long lush lashes with full volume thickness, and deep rich pigment.” It certainly delivers!

Happy shopping!

*all photos from

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